"Pick the target, freeze it, personalize it, and polarize it."
Exactly right. The “rules” work for us too, we’re just too weak to apply them.
The leftist media is more than happy to do the bidding of a leftist.
Rush, O’Reilly, Bannon, Hannity, the Mercer family and more - all have become very wealthy pushing the conservative story. But where are they when it’s time to ante up and create a conservative voice in the media? (crickets)