“Up for grabs in 2018 Midterms: the voter base of President Donald Trump, about to be confiscated by analytics savvy Barack Obama, Hillary Clinton...”
Record of success with that?
“analytics savvy” substituted for stands on issues?
I don’t think they were winning because of data analytics. I think they won because they had the full weight and force of the US Intelligence apparatus at their disposal.
Analytics and social media is exactly how Trump won, and exactly how Obama won. Hillary thought the same people that voted for Baraq were going to show up automatically to vote for her...she was wrong.
Trump combined a ground game in the correct states with a savvy social media program that used FB and TWitter to reach out and motivate pockets of voters that were as small as 5 people in a county in order to eek out a win.
Social media is the key to the next election as well... but this time, the conservative message will be ghosted while the message from the left will be magnified.
You will see the words “movement” “groundswell” etc from the left...don’t believe it. Go and vote... bring 10 people with you.