Fracking began at least as far back as 1940's. Fracking of horizontal borehole in shale with temporary plugs to break the play into stages is more recent.
See page 55 for beginning of tight shale commentary--page 65 & 66 for illustrations:
http://segim.northwestern.edu/docs/bazant.pdf
No wonder the USA has such a huge surplus of natural gas--it is rapidly displacing coal as the primary fuel for electric power plants.