It’s only down between 8 and 10 percent?
I was really hoping for more.
Still that’s going to make a big dent.
A 9% drop is actually a huge drop, their margins aren’t that big and they base their plans on revenue increasing, not decreasing. If that continues it will certainly get their attention and more importantly the attention of their advertisers.
I can tell you that if at any private company, if the revenues suddenly dropped 8-10 per cent, there would be panic in the air.