From what I’ve seen, American beauty & wholesomeness (both male/female) peaked in the 1960s. Its been going downhill ever since and accelerated after 1990. I remember noticing it in 1995 when I was walking through a shopping mall and realized how overweight so many young people were.
I picked on women, but even younger men today look like there is something wrong with them. However, it is not quite as stark as the changes in women.
It's becoming more obvious.
Skinny jeans on men are just way too effeminate.