As in many things, the old adage “follow the money”, probably applies here.
Women’s sports for the most part, are not doing well financially. If it’s a sport where both genders play (basketball, soccer, etc.), then the men’s version will be better, because the male athletes are better....more strength and speed etc.
What better way to increase interest, than to crank in transgender athletes? It will make it more entertaining.
As far as spectator sports, I’d think that women’s springboard diving, women’s gymnastics, women’s beach volleyball, etc. would be the $$ makers. Who wants to watch the men’s versions of those in comparison?
While it may not be on the same playing level as pro football, “powderpuff” or lingerie football was sorta interesting. The problem is, any heavy contact sport or one which takes major athleticism is going to be dominated by men. But anything showcasing the delightful female form draws audiences out of proportion. At least, male audiences (ahem).
The ladies just need to learn where and how to “compete”. And it’s not in fields where brawn and muscularity are required. LOL