This is a direct result of liberals’ definition of morality based on feelings being dominant in society.
If it feels good, it is good, if it feels bad, it is bad.
If you define it as love, it is good - and all opposing views are “hate”. That that which liberals disagree with is hate AND to be banned via hate speech.
Label the other side “hate” at the onset, and you both smear the speaker and tell half the audience it is immoral to even listen to their words ... and to think less of those who do listen.
If one says what you don’t like is wrong, the moral weight in the argument goes to the most aggrieved - and whomever throws the biggest tantrum first typically wins the support of the liberals programmed to give sympathy and moral support to the perceived victim.
Demonization is the product of logic.
Just not the logic any honorable person would employ.