I remember when it was ‘aftershave’ until everybody quit shaving.
If you make tangible goods or have a mortgage, you are more likely to want borders and a nation. If on the other hand you deal largely in intangibles, in information, in strings of numbers, in data on global servers and financial transactions around the world, in movies and music, in ideas, then borders are an unreal abstraction. If you get your rides from Uber, your house from Airbnb, your entertainment from Netflix and your dates from Tinder, if you don’t actually own anything, and have no plans for a family or anything more permanent than a virtual existence, who needs a nation?