Can you post the list?
Maybe some of them will talk.
Maybe others will complain they should have been on the list.
It’s all conjecture and doesn’t really belong here.
They have contests where the readers submit their guesses based on a series of clues. The answers are pretty good and can be pretty funny. The contests run until a contest is solved. They mine the readers for tips.
NE does the same on a larger scale. They pay for tips to people in the service industry who come into contact with celebrities. They run a teaser story and let it be known they pay for legit information (dirt).