Too wonky. We get it so it’s preaching to the choir. Need some ads that are more dumbed down.
Non-wonks don’t think/care about ISIS or Hillary’s experience or lack thereof.
They might care that she defended a child rapist and then laughed about it, admitting that he was guilty.
They might care that she won’t let their kids go to good schools but her kid went to the best. Ask, “Is Chelsea better than your kids?”
They could understand there’s a (nefarious) reason her cell phones were destroyed with hammers.
I’m no sure how much more you could dumb it down. And it’s actually more visceral than wonkish. It’s shows her smug smiling face juxtaposed against burning chaos. I think it’s a good ad.