[kaehurowing]

Of course, that may mean a higher risk of death for the persons in the other vehicle.

[Ray76]

Death proof? It depends on what side of the car you're sitting.

[USNBandit]

They aren't going just after more crash survivability. They are working on crash avoidance, to include pedestrian detection by the car.

It only takes ten times the effort to chip away at each of those last few percent, but you have to commend them for the idea. Probably work well as a marketing tool, as well.