I don't raise rents based on market conditions. Maybe I'm dumb for not doing so, but I don't. I live in SW Oklahoma City, about 4 miles from where the tornados went through Moore. Rental property was scarce for a while. Still a little scarce. There was an opportunity to gouge people if I had wanted too. But, I put the numbers in my model and try to make 10% on my investment. That's my business model. I don't try to take advantage of people. I treat them fairly and the way I would want to be treated. I treat them with respect like I would any business partner or business customer.
But that's me.