They’re banking on two things, both of which rely on low-info/stupid voters:
(1) “hey! Remember the 90s?”; and,
(pardon me for being so crude here, but it’s true)
(2) “look! She has a vagina! Woooooow!”
Don’t forget the freebie bonanza to get the young low-infos to turn out in droves again (”free” college, student loan forgiveness, mandatory paid sick leave, etc.)