For folks wanting a semi-viable electric, the story points out there’s the much higher rated Tesla for about the same price. For the yuppies who want an urban run around electric, the BMW i3 is available for $40K. There was no way a rebadged Chevy Volt listing for $75K was going to find a place in the market.
Really? Dang. I'm delighted with leasing my Leaf, and that's about $30K retail. Nice to know a peppy & luxury alternative is just $10K more.
“There was no way a rebadged Chevy Volt listing for $75K was going to find a place in the market.”
GM went bankrupt a few years, when “badging” was their main “strategy.”
The public is smarter than GM gives them credit for being.