They have been at it since the 80s really. It’s just ramping up. Makeup and ‘Male Polish” for guys, the Pussification of the American male in schools, through safety/environmental laws, seminars on ‘feelings, military embrace of the “Blessed homosexual”, demonizing of traditionally masculine pastimes/activities. Now we have Dudes shaving their chests/legs to sell more razors and look more like women, facials/mani-pedis...Behavior mod social engineering at it’s most vile...the list is endless.
I elect not to participate. Mrs. Thinking is grateful and relieved.
I’m in complete agreement with your assessment.