As an unmarried bachelor with a good business this advice is bunk. Whoever wrote this has never dealt with an unmarried American woman in the dating realm. I would elaborate but I most certainly would be banned from FR.
And that goes double for not being able to elaborate.
“As an unmarried bachelor with a good business this advice is bunk.”
Yep, a set up for failure if I ever saw one!
The nicer I was to girls I really liked the quicker they lost interest. Playing hard to get is not just good advice for women.