The problem with that story ran a bit deeper than a misleading headline...it was more like a misleading full story.
Back then I read the story at the link and immediately detected BS as it never mentioned what the title claimed, so I looked up that MDs and called them. The actual source story never says it closed, only the title said that, I assume to draw traffic to the ads.
It is funny because it outed those who post replies directly to post's titles.