I think it will wither ..people are already tiring of it, and they are so picky about ad content. I try and promote my author page with some political stuff and they disapprove about 80% of the attempts. I think I’m about done with it .
It’s lost its moxy to twitter, instagrams, etc. Young people love the instant gratification that those things provide.
Teenagers are deserting FB in droves. The instant their parents started using it, the exodus began. What kid wants his parents horning in on their discussions with their peers?
It’s like that one girl’s Mom who likes to go to her kid’s parties, dressed as a teenager?