Do you believe that the author is paid a salary to write for this web site, or do you think that he is one of many “contributers” for whom the site gives space.
If you read his stuff, do you believe that site has an editor that is proof-reading, checking for accuracy, or asking for sources and methods? Or does that site just provide a hosting service where one can put their words and get paid for hits?
There are many sites on the web that are blog sites, not news sites, but are “owned” by people. They try to look like news sites, but they are not doing original reporting, or operated under anything that would be considered a “news” paradigm. Repeating and commenting on things you read from other sites is a good indication that something is a blog.
The site is a subsidiary of TheStreet.com, described by them as
MainStreet provides personal finance tips and advice to help consumers grow their wealth and enhance their lives. By combining lifestyle news, commentary and financial resources, MainStreet is an engaging and fun site "where life and money intersect."
Of course, TheStreet has been around since the early days of the web.
Mainstreet has a large number of contributors — way more than a group blog such as Power Line or Legal Insurrection — as you can readily see with a simple google. How they are compensated and whether their compensation depends on the number of hits their articles get, I do not know. I highly doubt they are anything like full-time employees. I suspect they are freelancers who get spare change in the Paypal accounts.