Seems like every time I leave the Amazon site, I will have bought something whether I wanted to or not. That site is designed to sell products. Contrast that with the ObamaCare website which is not designed to sell products, but is designed to gather information from consumers and crosscheck that information against dozens of government databases.
What other store do you know of that when you ask how much something costs, they first demand to know your Social Security number before telling you a price.