A recently leaked playbook provides details to proponents of strict gun control on how to most effectively strip gun rights from the American people. The tips include everything from using properly-crafted extreme language to taking full advantage of well-publicized gun crimes.
The guide repeatedly stresses the use of emotion, and actively encourages gun control proponents to leap onto gun crimes and start exploiting the crimes emotional toll immediately even before the facts are known.
The smartest thing to do is avoid linking our message and arguments to any one set of partially-revealed facts. We shouldnt assume the facts, the report said, arguing that the core message about restricting gun rights is independent of facts that may shift on us over time.
In other words, do not let facts get in the way of the message. Before the smoke has left the gun, savagely start feeding off of the victims of the crime and exploit their emotional tragedies with calls for strict gun control. Focus on their misery. Take full advantage of their disaster.
The keys to advancing gun control, according to the report (emphasis mine):
- Always focus on emotional and value-driven arguments about gun violence
- Tell stories with images and feelings
- Claim moral authority and the mantle of freedom
- Emphasize that dangerous military-style weapons are easily accessible
- Emphasize Americas weak gun laws
- Challenge the NRA on OUR terms, not THEIRS
Clearly, Washington politicians are learning. Ignore the facts and instead focus on emotional arguments. Use terms like military-style weapons, even though those weapons are not used the wide majority of highly publicized gun crimes. Claim moral authority by arguing the destruction of gun rights can prevent the next massacre and put a stop to the worry that Americans have over gun crime. And whenever possible, exploit the victims of tragedies by plastering up images of crying mothers, scared children and the pain and anguish of gun violence. How lovely.
(Excerpt) Read more at smallgovtimes.com ...