Luntz is an idiot. He actually thought Romney had a chance to beat the Kenyan although everyone already knew that Barry had the 47% freeloader vote in the bag.
One thing Romney taught us is that when the GOP nominates even the most moderate, personally decent, reach across the aisle, Eagle Scout type available, the enemedia who tells the Luntz focus groups what to think will demonize him just as much as they would the most hard core conservative.
Requirement #1 for any candidate is no longer moderation or the ability to reach across the aisle (if it ever was)-- it is the ability to talk through or over the enemedia bullsh*t screen.