Electronic media have made the tools of propaganda more accessible to a wider range of opinion makers. Penetrating divergent readerships is the real work of these mavens. The fact that there is a divergence is itself remarkable.
As non MSM organs become more influential a wider range of opinion will circulate. There is a problem, however.
Conservative media is dependent upon an informed readership. This precludes influence among low info masses. That challenge must be met with tools that popularize conservatism.
Putting horns on progressives is necessary work. They must, ultimately, be demonized.
You’re right. Lefties’ complaints against talk radio have always been wildly out of proportion to the importance of AM radio in today’s culture. That’s because they know the relatively miniscule audience tuning into Rush daily, as opposed to the tidal masses bolted to their chairs in front of the MSM, is that much less precious influence they control. That little audience listening to a media outlet that hadn’t entered into the average person’s life in decades might’ve been instrumental in the so-called “revolution” of ‘94, which itself broke decades of Dem Congressional monopoly.
I wonder why they don’t push harder for a new fairness doctrine. That’s a big missing piece.