The media totally destroyed Johnson, Nixon, Ford. The media elected Carter. Reagan beat the media the last President to do so.
Kennedy was a good candidate for media promotion. He was handsome, likeable and probably personable. He unfortunately grew up in a family of intelligent, capable people who were almost totally immoral.
He shared some things with Clinton in that area.
I once met one of the PT boat commanders in Kennedy’s squadron. I talked to him a good bit about JFK. He said they all liked him. His actions after his boat was sunk were admirable. On the other hand he said getting a PT boat rammed by a destroyer was about the worst thing one could imagine for a PT boat captain.
As he said, they were the fastest thing on the water.
Nixon destroyed himself when he tried to cover up. That is the worst thing to do. If he would have fessed up on his sins, he might have been able to make it. Oh well too bad for him....his decision and his alone.