And Romney still carried it 65 - 33.
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Quite a bit of that was the Mormon factor.
Exactly. So why spend money where you already have it locked up?
It doesn't matter what the factor was--look at the big pic. Some states were in the bag for Romney, just as some states were in the bag for 0bama. Why would either candidate spend $$ where there was no legitimate need? That's not hinky, that's sound business decision-making.
If you want to know how R/R's money was spent, look at the swing states.