Maybe it wasn't so brilliant. Maybe a significant percentage of the elecorate is immume to facts and appeals to logic and reason. Maybe nothing Pubbies did could have won them the election. I wish Romney had championed conservatism and attacked Obama instead of delivering his bland message that "he could do better." Leaving iffy voters to ask the question: why does he think he can do better? He's just a rich Republican. He just wants to make himself and rich people richer. We like Obama. He'll give us stuff.
Romney should have delivered a much more conservative message. Maybe that's the answer. But there's no guarantee that would work either. I think we've reached the tipping point. The takers outnumber the producers.