[q_an_a]

You must be one of the people who does not use a remote during commercials - LOL...I'm joking.

I think the ad is very strong, but 30 seconds is called Elevator speech in business for a reason - it is how long people will listen.

[mkjessup]

Point taken, however as a former radio broadcaster I can tell you that while a commercial that is brief, hard hitting and to the point is best, the flip side is that if the message is powerful, affects the listener/viewer in a personal way and grabs their attention, you can get away with a 60 second spot, and if the product or message is really good, perhaps even a 2 minute mini 'infomercial'.

Now if I were involved in the Romney & Ryan campaign, I would run a series of commercials showing a bunch of awaiting passengers in an airport watching a pseudo-0bama ad that was shrieking about 'Romney and Bain Capital, BAD guys, buyin' up businesses, firing workers, corporate raiders, blah-blah-blah' and then cut to a black screen with white block letters stating: 'Bain Capital, created Staples, 1,575 stores in the U.S. alone, 24.5 billion in revenue in 2010, nearly 100,000 employees' followed by "Mr 0bama, tell your people to stop lying about Mitt Romney"

Then for the icing on the cake, show those same waiting passengers being groped and felt up by TSA goons, freeze the frame and a strong voice over "and THAT is going to stop under a Romney Administration, the civil rights of Americans will once again be upheld under the law."

That's what I would call a 'twofer' in a campaign ad.