....‘We have the best brand on Earth: the Obama brand,’ Rogers says. ‘Our possibilities are endless’
...Rogers is considered by many to be the key to Brand Obama. She stands at the center of the careful marketing of the first family and an administration-wide effort to make the White House appear a hip and accessible abode.
Like all brands, the Obama brand has a “crown jewel,” she explains, and that crown jewel is the White House. Think of it like Unilever’s Dove, a consumer brand Rogers says she admires.