You have this absolutely right. Propagandists know that "he who controls the language controls the argument, and he who controls the argument controls the people."
Something that conservatives have allowed leftists to get away with is redefining the language. "Hate" used to mean something very different than the leftists have been forcing down our throats for some time now. "Hate" is now defined as anything with which the left disagrees. In the eyes of most leftists, traditional Christians and Jews are no different than Klansmen. And this is supported by groups like the SPLC, but then they've morphed into nothing more than a hard-core leftist mouth-piece, no different than the ADL or the NAACP.
The left needs to be slapped down ASAP, before they bastardize the language any further, and their redefinition of the language needs to be rolled back.
Mark
“Those who control the language control minds.” Ayn Rand