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Fundraising gimmick.
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Just because they’re sexually and socially perverted doesn’t mean they’re stupid...
“Fundraising gimmick.”
You’re right. There’s a huge fallacy that gays have more money to spend than any other group and that’s pure BS. A good number of businesses fall for this lie and try to target gays in their marketing.
Gays make no more money than a single guy who dates women. All things being equal, a gay engineer is paid the same amount of money as a straight engineer. That’s also true with hamburger flippers, shoe salesmen and roofers.
Businesses need to wise up or suffer the impending JC Penney fate.
Good call.
"Always follow the money"...and the mechanism that does, or might, generate the money.