Maybe because the others are false. We don't become Christians in order to be liked; We become Christians in order to abide God's commands, ask for Salvation, and to love one another - and for that we are warned: "And ye shall be hated of all men for my name's sake: but he that endureth to the end shall be saved."
I worked for a large, well-known Christian business. There were two groups that felt entitled to frequent and big discounts. Churches and schools.