The Obama campaign never sold Obama; it sold the idea of Obama. The illusion that was more than the sum of his false biography, his chin up speeches full of momentous pauses and stolen poetry, or the typography of his posters. It was the sense of imminence, the perception of a transformative figure who could change the country and the world. That magnetic tug wasn't Obama, it was the confused mess of desires, fears, hopes, dreams and wishes that the people were encouraged to project onto him. Looks like Nancy Pelosi was correct in a terrible way. People who voted for the cult in 2008 couldn't see what was in it until "it" was elected. Until "it" became "The Won", it was comprised solely of people's hopes and dreams.