The big tobacco companies are smart enough to know that their name is MUD. Once you are proven to be a liar, nobody would believe you even if you are telling the truth.
The global warming and 2nd hand and 3rd hand smoke grant junkies and their gubmint grant sponsors are finding this out now. People may be too busy living their lives to pay attention, but adults know a fraud and scam when they see it.
Unless it’s a Fannie Mae or Freddie Mac backed mortgage for $300,000 for a welfare mom to buy a townhouse under the Community Reinvestment Act.
In which case the “adult” will believe what they want to believe and sign up.