The as-yet unlearned lesson of this primary season is that money doesn’t beat Rick Santorum.
Values voters aren’t swayed by big bucks.
There is another secret I’ve noticed in the TN/MS market. Romney’s ads sound just like the Dim ads from the last six plus years, trying to tie one piece of a vote around the opponent’s neck as if it were the whole story. When the Newt PAC ads started, they sounded just the same. The usual targets of those ads are the conservative in the race.