This all smells of a setup, i’ll bet they will be claiming that Tide can be used for makin’ meth so they can clamp down on preppers, but maybe I am paranoid...
I doubt it, there’s really nothing special about Tide as a soap formula.
I think it’s more an example of clever advertising being able to produce a “price premium” for a product.
My wife says the Sam’s Club Member’s Mark and Costco Kirkland branded stuff works just as well.