“......His boss is the AUDIANCE. He does what he does for them and no one else.....”
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True as far as it goes. However, Rush is a class act who has shown immense loyalty to his various partners. For example, Rush could have had his program also carried on XM-Sirius satellite radio ANY time he would have wanted and it would have immensely benefited him personally.
From a years ago experience I had where I couldn’t get reception of the Rush Limbaugh show while on a vacation trip to Yellowstone national park, I thought him going on satellite would have been wonderful and a service to his audience. But later I heard Rush explain to a caller why he didn’t (and wouldn’t) do that. It was basically loyalty to his long time radio station partners who he would never betray. A loyalty that I realized, while resulting in a cost to him, he continued to hold because IT WAS THE RIGHT THING TO DO.
But loyalty has to be a two way street. These “sunshine” advertisers have essentially BETRAYED Rush. There is nothing worse than betrayal by a long time friend or loved one. These businesses that have pulled their commercials have FORFEITED the loyalty that Rush felt for them. He should treat them as the disgusting scum that they are, IMHO. And I think that we Rush listeners should do the same.