Exactly, which is why I say you need to hit one or two of these themes that seem to be important to a friend or relative or coworker you may wind up talking with. The personal touch is everything and if you can really summarize something well in a couple sentences it may break through some mental blockage and give ‘em a “never thought about it that way” moment.
You’re exactly right. Good post and hopefully FReepers will follow your good points.