According to Ann Coulter’s article on the same topic, it seems to have worked very well recently for Obama and his team:
http://www.humanevents.com/article.php?id=47438
http://www.freerepublic.com/focus/f-news/2805774/posts
You’re proving my point. Establishment politicians (like Barak’s opponent) used the old playbook, and lost. Thanks for the assist. :)