That sounds like Ed Rollins, who was Reagan’s campaign manager and now manages Bachmann’s campaign.
Reagan’s staff was very meticulous about getting the setting — lighting, foreground, backdrop — just right. (I can’t remember his name, but Reagan had a guy on his presidential staff who was brilliant at it.)
Rollins might be doing the same for Bachmann.
Rollins isn’t doing her any favors, IMO. He might have been aces for the Gipper, but that was 30 years ago.
Here's a piece explaining why Deaver was so important.
Excerpt: Romesh Ratnesar, in his book Tear Down This Wall, said that Deaver "was the most powerful force in the molding of Reagan's public image," and that "his true talent was stagecraft." Lesley Stahl got a quick tutorial in that when she did a scathing report on the Reagan budget cuts and expected rebuke from the White House. Instead they were all ecstatic. Why? Because the accompanying footage of my father was terrific, showing him to be confident and robust.
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