Masters, according to the Obama AnointedIdiot talking doll given ATM machines are the demons of high unemployment.... =.=
Servant or Master? Both.
Here is a list of 76 questions to ask about any technology from Jacques Ellul, the foremost thinker on the subject of technology (IMHO) ever.
http://www.thewords.com/articles/ellul76quest.htm
Don’t be put off by the first section on “ecology” even those questions are not unreasonable, but the real meat of the list comes later.