In the end though, simply shut off their heat and electricity. It won't be long before they start screaming that somebody lower the price of energy so they can afford food again. Maybe then they can all be happy, knowing that the “Mother Earth” has been saved. (When it was never in trouble in the first place.)
You have a lot of folks from NYC who bought homes in the woods in the Marcellus shale belt (including NE PA - the region is infested with them - they take busses to work). And now, egads, there are well pads just down the road from them. Ruining their country experience. So they see anti-fracking as their main NIMBY path.
Unfortunately for them, most of the old timers LIKE the jobs and revenues that drilling and production is creating - the old timers have tasted hard times for many years and like the smell of money that fracking represents. And the old timers are typically the county power structure. Hence the NIMBY folks shifting the battle to the media, where misinformation can get traction.