My take on this whole messy couponing, which I never do, as I don’t won’t buy stuff I don’t need and it is not cheaper even with the coupons. I have better things to do with my time.
Why don’t the companies just LOWER THE PRICE, instead of paying for all that advertising via coupons. If your stuff is good, we buy it, if not no coupon can make it so.
Cheese for instance, only Kraft or Velveetta.
Real Butter, margarine will not do.
Crisco..... there is none better. I use very little now, except for pie doughs or southern fried chicken.
There are many other brands, where the cheaper ones will simply not do for me. I don’t want it even if FREE.
As someone who worked with the food and CPG industries, I can tell you there are three reasons for couponing:
1. To encourage consumers to try a new product.
2. As an inducement to the category managers to continue stocking their product; in addition to face value, they pay a handling fee that makes manufacturers’ coupons very profitable for retailers. Retailers get a better margin by honouring the coupons.
3. To test the effectiveness of their advertising media.