Need a very good speech writer....the best "ad man" (or woman) that can be found....and an individual steeped in the knowledge of fighing against the likes of Saul Alinski, rahm emanuel, the reverend wright, and others.
That is who the stain's team will call on for the upcoming election.
Those folks fight very hard, very dirty, and have all (or at least most) of the "hand-out" voters already on their side.
This is going to be political warfare at it's finest!
... or she is selling a movie.