“You get the message out by understanding how Islam is different from Christianity and patiently explaining that difference to people from all walks of life.”
That approach doesn’t seem to be working very well, at least for the people that count (i.e., political leaders).
“Should he burn the Book of Mormon too? Or the Buddhist texts or the Homeric Hymns?”
He could burn copies of those texts, but I’d expect the result of his efforts would be a big yawn...and I know it would be with the Book of Mormon (i.e., they have better things to do than run around like mad when someone burns their book).
...and that is his point.
No his only point is publicity. Like Goebbels burning Jewish books in the 1930s.