Most of the time when I hear him, I have my “opposite” filter on. Whatever he says, I know he means the opposite of, or the opposite must be true.
“It’s not about x...” means it totally IS about x.
“This will help to do x” means it will so not help to do x, probably will do the opposite of helping to do x.
“The time for x to end is now.” means I will be increasing doing x but telling you I am not.
There are so many others.
Thta sounds sort of like the “Opposite Day” episode of Spongebob Squarepants.