What's to sort out? This guy just signed up here, has his own blog, writes some opinion piece there, then comes to FR excerpts his own work and posts a link back to his site. It's clear he is here using Jim Robinson's bandwidth to generate hits for his pathetic little website.
The correct term for the exact procedure I just described is "Blogpimp" and it goes on here at FR several times a day, more often on weekends.