printing coupons is the present norm. the producers should pitch a fit to the supermarket b/c many don’t even bother with the sunday papers any more.
some stores now have the ability to take coupon codes offered by the internet.
Really somewhat surprising isn’t it?
To me, why not have preloaded cards with the coupons on them? Just log in, find the code, and recharge your card?
Newspapers are the big losers these days. They already lost most of the classified revenue, now manufacturers and coupon clearinghouses are paying for fewer and fewer coupon inserts. My wife used to buy just the Sunday paper. Not anymore. Now she prints all her coupons.