Don’t be surprised that people in the media business see their jobs as just, well, business.
from the article http://mediadecoder.blogs.nytimes.com/2011/01/05/glenn-beck-hires-former-huffington-post-ceo/
The appointment of Ms. Morgan to The Blaze (which Mr. Beck named after the biblical story of Moses and the burning bush) raised some eyebrows at The Huffington Post because of her shift to a polar opposite political point of view. But she said in an interview, “I am a very apolitical person. I’m a business person, who is absolutely fascinated by brands.”
The aim of The Blaze, Ms. Morgan said, is to broaden beyond politically based information to cover other topics of interest to Mr. Beck, whom she called “a widely-known conversationalist on a lot of topics.”
She acknowledged that some of his views had been seen as incendiary and had led to some difficulty in selling to national advertisers. But she said, “Glenn has built for himself quite an enormous brand” and the purpose of The Blaze is to “leverage the huge loyalty of that audience.”
Thank you for the link and your comments. I couldn’t agree with you more.
I tend to see high level business folks as loving a challenge, and I suspect Ms. Morgan is no different.
“...raised some eyebrows at The Huffington Post because of her shift to a polar opposite political point of view.”
“She acknowledged that some of his views had been seen as incendiary and had led to some difficulty in selling to national advertisers.”
That’s why she was hired. She’s been on the “other” side and knows it, and the people involved, very well. She’s a good business woman, and I admire the fact that she wants to take on this challenge.
It’s going to be interesting to see what direction she takes The Blaze. However, she won’t do anything that Mr. Beck doesn’t want done. I highly suspect that he will have the last word. ;o)