“In the economic wasteland of the past three years, the biggest success story has been a website that gets us to buy stuff we never knew we wanted: helicopter-flying lessons, hot stone massages, professional photo portraiture, obscure ethnic food, hot air balloon rides. More precisely, what we buy at Groupon—the two-year-old startup that, with projected revenue of more than $500 million this year, was called the “fastest growing company ever” in a recent Forbes cover story—is the right to buy all that stuff at a huge discount, so long as we all act fast. In other words, what Groupon sells (as its clever name indicates) is coupons, but with a social twist. It’s been such a huge moneymaker that scores of copycats have emerged, including other startups like LivingSocial and 8coupons. Established online presences like Yelp and have also jumped in; the biggest and most recent entrant is AOL, which in October announced its own Groupon clone, Wow.com.”
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Not so coincidentally, I am headed out the door right now to do some major league couponing.