So, I cannot sell my product to nonwhites because I am a white person? I cannot understand their "needs" due to my hue?
That's racist.
If you want to give your clients great service, then that should simply fall under the guise of "excellent customer service", not racial pandering.
Actually, your entire post is a treatise political correctness. Sure, I want businesses to thrive,I want innovation, I want everyone to be gainfully employed. BUT I DO NOT WANT THE GOVERNMENT TO FORCE THAT UPON ME. This is a fundamental theme of conservatrism.
There are many classic marketing examples to illustrate this point, and again it is not about the color of your skin:
- Take the launch of the Chevy Nova. It did well in the US back in the day, but when it was exported to LatinAmerica sales were dissapointing. It turned out Nova, when read in Spanish, means “it does not go.” While some people got past this issue, others simply preferred to drive something else with a better name and not be the subject of ridicule.
- Another example, Coke and Pepsi launch in India in the 70s. They had a really tough time making it through, and who would have thought? - most people like Coke or Pepsi, or both. It turned out Indians are more oriented (or were at least) toward fruit based drinks.
But we don’t have to go that far. Send a white New Yorker to do business in rural Texas with a white rich Texan. There are differences that the New Yorker may not be aware of. Or imagine the opposite scenario. There are no differences in the color of the skin, but there are many other differences!
If the New York firm had employees representative of their Texan customer base, they would have an advantage over competing firms.
How could you provide Excellent Customer Service if you didn’t know that people from some areas or cultures prefer to be treated more warmly, while others may really just care about quality and speed of the product/service and nothing else?
You can sell whatever you want to whoever you want, but if you could understand where they were coming from and what they had in mind, you would have much better chances at closing the deal. That’s all.